Business Women Forum concludes "From my Country – Min Beladi" Exhibition


Ramallah 21/06/2014


Business Women Forum concluded the “Min Biladi" Exhibition, which was held over three days in the Leaders Hall "PADICO House" in Ramallah in cooperation with the U.S. Consulate General in Jerusalem.  The Exhibition coincided with the 56th Annual Ramallah Convention Conference.


A number of national and diplomatic figures including Mr. Wael Nasr Eddin Attia, the Egyptian Ambassador, and Mr. Michael Ratney, U.S. Consul General in Jerusalem, and others interested in economy visited the Exhibition.


Forty Palestinian women participated in the Exhibition displaying their products that ranged from handicrafts, accessories, food products, fashion, soap and olive oil.


BWF Chairwoman, Ms. Maha Abu Shosheh, said at the closing of the Exhibition that marketing and annual exhibitions come within the most important events BWF seeks and are an essential part of the Business Development Center (BDC) of BWF.  BDC was established in 2010 to enable businesswomen and female entrepreneurs to develop their businesses and build up their competitive advantage. BDC aspires through these exhibitions to enhance the role of the Palestinian society especially expats in supporting the Palestinian women products despite all the difficulties they face in accessing information, identifying new markets, and sourcing raw materials.


Ms. Doa Wadi, BWF Executive Director, said that the BWF intersects with the objectives of the BWF in promoting and strengthening entrepreneurship among women in all sectors in addition to networking the female participants with local institutions and organizations as well as with wholesalers and raw material suppliers.  Ms. Wadi emphasized on the importance of the intensive training the participants received from the marketing and promotion expert one day before the exhibition that resulted in raising the capabilities of female participants in attracting a larger number of visitors.


Ikhlas Sawalha, of Assira Al-Shamalia village in Nablus, who benefited from BWF in developing an olive soap factory in her hometown, said that the Exhibition was an opportunity to network with investors and businessmen in order to get support for women projects and open a marketing horizon internationally.  Ms. Sawalha said also that BWF organized similarly successful exhibitions that helped her in identifying investors who opened markets for her products in Japan, Germany, and the Gulf.


Ms. Sawalha also added that the Exhibition helps the women in getting a feedback on their products and in providing the characteristics necessary to market their products internationally so the Palestinian female product competes regionally and internationally.


On the other hand, Nagham Halawani emphasized on the importance of networking that she had during the Exhibition.  Nagham is from Ramallah and in the sweets business.  The Exhibition was a golden opportunity for her to get more customers outside the limited circle of friends and relatives and come up with more deals from other women working in the same field.


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