BWF, through a partnership with Spark organization, Bank of  Palestine, and Bethlehem Chamber of Commerce, has conducted one day training in Bethlehem titled “15 mistakes in Marketing and how to fix them”. The training was delivered by Sam Husseini which aims to enhance the marketing skills of business women and entrepreneurs by focusing on the following areas:

• Develop right tools to attract and retain customers
• Build Customer loyalty
• Product Positioning: how to design image and price
• Sales Promotion: getting people buy now rather than delaying
• Direct Selling: how to make a presentation that closes the sale